DE LA SIDRA
scope of work
When I met Lilliana for coffee I instantly knew I wanted to work with her. Her passion to give back is what truly inspires me as a designer and as a women.
Her company De La Sidra is focused on empowering each artisan while preserving the integrity, identity, and individuality of each product. Her mission is to give back to these beautiful communities in Guatemala, so they can live better lives.
For the website design I drew inspiration from the beautiful textures, patterns and colors of her products. We created both written and visual content for her website and Instagram feed - by focusing on the beautiful details of the craftsmanship and the story of De La Sidra itself.
Instagram Marketing Strategy
Words cannot express my gratitude and admiration for Michelle as a professional web designer, but for her creative and impeccable work! Michelle has a keen eye for the function of an aesthetically balanced e-commerce website paired with a profound awareness of her client's vision. Her insight for the product's marketing strategies and clean photography definitively aligns with our global empowerment mission. Michelle is most pleasant, patient, and helpful at every turn; her tutorials are clear and extremely technology friendly for those of us who need the overtime. Without any hesitation, I highly recommend Michelle and Luxe Lara for anyone's future entrepreneurial goals. Thank you, Michelle!"