I work with creative entrepreneurs and I can't tell you how many times I hear "I'm not a numbers person" - the truth is fishing through a spreadsheet filled with formulas isn't my idea of a good time either.
If you are tracking your daily steps, counting your carbs or monitoring your heart rate, guess what you love data!
So why when it comes to our business or blog we push away from data? The reality is we can't afford to ignore the data - especially when that data is so easily accessible.
Making Better Decisions
The data from our social media profiles and websites give us insight into who is interested in our content and services. Have you been thinking of how best to market your yoga studio, or how as a lifestyle blogger you can gain more sponsored posts? Data gives us more insight then any guess or hunch.
Gathering Your Data
It's easier than ever to get the information you need about your blog and business. With online tools like Google Analytics you can get real time information about who is visiting your site, what they're clicking, how long they've spent on your site and if they are new or past visitors.
If your Instagram page is setup as a business the analytics are a fingertip away. Use this data to best plan your content, figure out what times to share and figure out who you should spend your time engaging the most with.
The best thing is these tools are free and easy to use.
To setup Google Analytics on your site you simply sign up and add it to your site. Then you add the code to your site - it varies by website host.
I design WordPress sites and WIX and you can find the instructions on how to do that here:
Installing Google Analytics to your WordPress site >>
Installing Google Analytics to your WIX site >>
If the data on your website and social media isn't giving you the answers you'd like consider creating survey or a Facebook poll. I've used these methods to ask specific audience questions and have been able to create content for blog and creative workshops with the information I've received.
Interested in bringing your brand to life? Contact us to see how we can help you