Show + Tell: Styled Stock for The Scout Guide Philadelphia

Something amazing has happened over the weekend here in South Florida - Fall decided to show up! I seriously can't contain myself, cooler temps in the 50's and 60's is exactly what I've been dreaming of. It doesn't feel right decorating the house with Pumpkins and prepping for Thanksgiving (aka my fave holiday of all time!) wearing flip-flops.

This past weekend the kids carved their pumpkins and I baked a few loafs of Pumpkin Bread (thanks Trader Joe's for making that a very doable task!). Yesterday we strolled through the Greenmarket, and it was just all around an amazing weekend. I have some amazing projects lined up, but I have to press rewind for a second and tell you guys all about our exciting branded shoot for The Scout Guide: Philadelphia.

For those of you not in the loop, The Scout Guide highlights independent businesses and lifestyle content in cities throughout the country. The city guides print out several times a year, and are complimentary - they're available at participating businesses. I was beyond thrilled when they reached out, as I've been a fan for years!

Francesca and I worked on this a few months back, along with Emily Ravenna of The Hip Suburban (who happens to be a Philly native!). We shot holiday content for them, the day of the photoshoot it was a not-so festive 90+ degrees. I'm excited to see the images trickle through on their Instagram feed, as the seasons we shot for are happily approaching!


We are thrilled to help, our photoshoots cover the entire process from ideas, props through the final deliverables.


My name is Michelle, and I love telling stories with design that reflects it! I work with creative entrepreneurs on their branding, website design and digital marketing.


Here you'll find a behind-the-scenes look at what I do and some useful tips that will help you along  your journey!



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Luxe Lara is a full-service branding and web design studio based in NYC + South Florida and works with clients nationwide.


We're focused on curating brands and content for creative-led businesses.



Luxe Lara helps lifestyle and wellness brands grow through branding, strategic web design, and powerful content creation. 

As a full-service studio with a team of photographers, videographers, and copy editors, Luxe Lara Design is able to deliver impactful results.

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